The principle that television rights are sold collectively has been a cornerstone of English football since the Premier League was formed in 1992 and the sharing of wealth is credited with creating the brand we see today - with a competitive division in which, despite the power of the Big Four, anyone can beat anyone on the right day.īut how long can the Premier League hold on to those values once it bows to what seems an inevitable future of every game being available to stream rather than only available on pay-per-view giants such as Sky? Whether that is a good thing depends very much on your point of view, and it’s a debate that is likely to be heated and passionate over the coming months. ![]() ![]() ![]() With the likes of Facebook watching developments closely, and with Amazon clearly having the financial ability to invest far more heavily in future, it’s a landmark moment which could lead to far greater choice for online football fans in future.
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